Shopping is by far my favorite hobby, I mean really who doesn’t love shopping?! If you haven’t gone to Bergdorf Goodman in NYC you must go! Walking through the doors is like walking into shopping heaven :)
Once you walk through the doors you notice a big Chanel sign that has their handbags, sunglasses, accessories, etc. The Chanel business is one of the top performing departments in the store. This is odd because the Chanel corporate store is only a fourth of a block away! I think that Bergdorf Goodman has an advantage over the Chanel store and that is why they have better business.
Bergdorf is known for being the BEST department store, everyone wants to have their clothes in it and everyone wants to buy clothes from it. It is so well known and has been around for so long that it attracts tourists, localists, and shoppers that have been shopping at their store for years. This allows them to have better sales. Also the sales associates and personal shoppers are an advantage that they offer. They are good at persuading customers to purchase items such as Chanel items, and very wealthy customers who are usuals appreciate that. They want to continue to buy from Bergdorf Goodman because that is where their heart is for shopping, and they trust the store. It is like going to your favorite grocery store. You go there all of the time because you love it, have always gone and trust the store.
This just shows that people will stay loyal to their favorite stores, and Bergdorf Goodman is the heart of so many New Yorkers. Check back soon for my next NYC adventure.